The guys over at Rustic overhauled their pizza joint from the ground up and needed branding and collaterals to match the new concept. Intended to attract the trendy after-work crowd, the restaurant features a wide selection of old school flavors, beer and even an outdoor bocce ball court. All the inspiration for this total branding effort came from the name and the quality ingredients used in the food.

The complete branding effort covered the logo, responsive website, business cards for the owners, Dine-In menus, To-Go menus, and mail marketing.

Unfortunately, hurdles with licensing and finances plagued them from the start and they are no longer in business (certainly not for a lack of effort and heart).